The Handbook of Organic and Fair Trade Food Marketing

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Business & Economics - Sales & Marketing
The Handbook of Organic and Fair Trade...

The Handbook of Organic and Fair Trade Food Marketing

Name: The Handbook of Organic and Fair Trade Food Marketing
ISBN: 9781405150583

Simon Wright, Diane McCrea

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The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons from companies that have been successful in these areas, including Green & Black's, Yeo Valley and Duchy Originals. It includes a review of the international markets for organic and fair trade food and drink; an analysis of organic and fair trade consumers; a review of successful retailing practice and a section on organic and fair trade divergence and convergence. Chapters are also included on perspectives from the USA, Germany and Italy. The book is written by industry experts, augmented by academic contributions where appropriate, offering for the first time the practical marketing advice required by companies in this sector.

Kategori:

Business & Economics - Sales & Marketing

Tahun:

2007

Edisi:

Penerbit:

Wiley-Blackwell

Bahasa:

english

Halaman:

310

ISBN 10: