BUILDING BRAND VALUE THE PLAYBOY WAY
Gunelius Susan
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.
Kategori:
Tahun:
2011
Penerbit:
Palgrave Macmillan
Bahasa:
english
ISBN 10:
0230239587
ISBN 13:
9780230239586
File:
PDF, 10.44 MB
IPFS:
,
english, 2011
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